Sunday, April 22, 2012

Taking a Bite Out of Blight

Educating youth is a big part of Mayor O'Leary's anti-blight plan. Following the example set by PAL, in which children began taking pride in picking up litter instead of just walking past it, the Blight Task Force held an Anti-Blight and Litter Slogan Contest in February.

The winners of the contest were announced and the new slogan and logo were unveiled last week:

Mosies Vega, Rotella Magnet School, Grade 5 - Slogan Contest Winner

Fatime Kaliki, Wallace Middle School, Grade 6 - Slogan Contest Finalist

Katherine Abreu, Crosby High School, Grade 10 - Slogan Contest Finalist

Tye Proctor, Crosby High School, Grade 12 - Logo Design Winner

Photo from Mayor O'Leary's Facebook page.

The slogan and logo will be used in school literature, on posters, t-shirts, bumper stickers, billboards, and city buses.

This is an important step in creating a culture of cleanness. Our city's children are growing up surrounded by blight and litter. Picking up litter is not instinctive. By teaching our children that it's not okay to ignore litter, that keeping things clean is a good thing, they will be less likely to litter, and our city's future will be a little brighter.


Anonymous said...

Thanks for posting this winning slogan.
Fatime's was: Waterbury! One City, one family, love it; clean it; save it!
I really loved that one, but it was too long to be a slogan.

If we could teach the adults to teach their children, then-- problem solved.

Anonymous said...

Raechel, I think this is charming. It's happy, too. Day and night-is right! And it feels encouraging rather than threatening. These kids are our city's future. Let's hope they get on board with this soooo important issue.

Waterbury Girl said...

"One City, One Family" -- I love it!